Governor from Florida. Run a Republican primary built on a big-state record, disciplined spending, and debate performances that hold your lane against the field.
Play as DeSantis — free →DeSantis rewards discipline — a well-funded, well-targeted campaign that picks its states and wins them cleanly rather than chasing every headline. Play the calendar efficiently and the delegate math works in your favor; overextend and a stronger-momentum rival can pass you before the map turns your way.
A finite budget across the primary calendar, state targeting, debate answers that move voter blocs, and a bench of advisors who won't always agree. Contests are decided on plurality — the most votes wins the state.
Start DeSantis's campaign →