Run a 2028 presidential primary from the first contest to the last delegate. Pick a leader, manage a finite budget across the calendar, survive the debates, and figure out which of your advisors is actually worth listening to. It's free and runs in your browser — no download, no account.
Play the 2028 primary free →2028 is the era where AI-generated deepfakes, algorithmic targeting, and synthetic media reshape how a nomination is won. Human authenticity becomes the central question as the platforms increasingly control what voters see. You're running inside that environment — every dollar of spend, every debate answer, and every advisor recommendation lands differently than it would have in 2012 or 2016.
The 2028 field spans both parties. On the Democratic side:
On the Republican side:
The primary is a head-to-head race — you versus one rival for the nomination. Each turn you decide where to spend, which states to contest, and how to campaign there. Contests are resolved on plurality — whoever gets the most votes in a state takes it, even without a majority. Democrats fight over roughly 4,000 delegates (with a 15% proportional threshold); Republicans over roughly 2,400, with more winner-take-all rules in play.
Debates put real questions in front of you, and your answers move blocs of voters. Between contests, a team of advisors gives you recommendations — but they don't always agree, and they aren't always right. Reading who to trust is the core skill. On higher difficulties the opponent tracks advisor accuracy, optimizes spending, and runs deception of its own.
You can play full 2028 campaigns for free. Some leaders are unlocked from the start; others can be unlocked, but you never need to pay to start playing.
Start your 2028 campaign →